HSX Break Even Analysis:
10,000 BC:
The first "event" type movie of the season, don't be fooled by the studio placing this hit in the "dead zone". Last year, about this time, 300 was a smash hit taking in 70m weekend box office tally with just over a 22,000 PTA. While I don't expect that kind of take, 50m + looks very good , placing 10k at about 15,000 PTA(very doable). I'm also expecting the actual screen count to be more along the lines of 3,500+.
The first trailer did not portray this film well, making it look more like a documentery, but the second more than makes up for it, adding some plot and action. The movie looks quite stunning visualy. The PG-13 rating will help this one quite a bit. Expect big!
The Bank Job:
I can't help but feel I've seen this move before, watching the trailer. I tend to like Statham movies, but I'm not as excited about this one. I expect to see about 5m placing PTA just shy of 4,000.
College Road Trip:
This G rated Disney flick will scew heavily on the family side, however, I'm expecting families with preteen children to wait for Horton Hears a Who. The trailer generaly looks funny, but, it also looks a bit much like RV(to me). I'm anticipating a 15m weekend take for a PTA of about 6,500.
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