This Weeks Early Break Even:
This weeks wide openers:
Leatherheads:
George Cloony's PG-13 1920's era football Rom-Com co-staring Renee Zellweger. Decent amount of theaters, not great though. PTA is achievable, but it might end up a wash depending on how the marketing hits it's demographic. they seem to be pushing this one during sporting events in it's TV push, that could be a mistake alienating the female Demo.
Nim's Island:
Abagail Breslin and Jodie Foster star in the PG Family-Adventure based on a children's novel. Family film during spring break, and a goodly amount of theaters to boot, could do well. PTA is under 5,000, which is a positive sign for profitability if it does well opening weekend. PG Family pic's tend to do well, but anything can happen.
The Ruins:
Horror-Thriller based on a best selling book. Horror flicks have done reasonably well as of late, so I wouldn't count this one out. However, this one happens to have an R rating, which puts it in questionable territory. but, the 4500 PTA is an achievable goal.
That's all for this week. Thanks again for coming over to look.
Sunday, March 30, 2008
Early Break Even 3/30/08
Labels: Abagail Breslin, Early Break Even, George Cloony, Jodie Foster, Leatherheads, Nim's Island, Renee Zellweger, The Ruins
Posted by Mark Schneider at 1:19 PM
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2 comments:
When will you post your predictions? I am currently clueless on the state of the ads and awareness of these 3 movies in US. Only that I just can't see RUINS making that break because of the R rating.
Usually, I don't post predictions untill after halt on Friday. And I tend to inaccurate lately anyway.
The reason for that is I don't want to influence the market off of a prediction rather than the mathmatical facts.
Not to blow my own horn, cause I'm really not, but I can influence the market with things like that, which isn't my intention.
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