This weeks early break even numbers:
This week brings us 4 wide openers:
21:
Kevin Spacey will be the draw on this one. While Mr. Spacey has definitely had films with low grosses, I see this one doing better than his low points. This one has had quite a bit of TV advertising, and the spots looked fairly good. PG-13 is going to help this out along with Spring Break to draw out the teen and college crowd.
Stop-Loss:
While this does have a few young stars to draw out the teen crowd, it also has the only R rating for the weekend. The small amount of theaters wont help either, as it gives this one a fairly high PTA for an R-rated film. With that said, at one time they were advertising the hell out of this one on Myspace, so we could see a higher than normal interest from the 18-25 crowd.
Superhero Movie:
We all loath these spoof flicks on the HSX boards. But lets face it, they draw a crowd on opening weekend. PG-13 funny flick + spring break, but with a 5,700 PTA it could go either way.
Run, Fat Boy, Run:
Simon Pegg is one of my personal favorites sense Shawn of the Dead. Add Hank Azaria and Thandie Newton and I think this one could be a decent draw. Even though this is only in just over 1,000 theaters, the PTA is still very achievable at about 3,700 needing a mere 3.9 million to break even. The low PTA places this one in a good position for going long with little down-side risk at the moment[could change at any moment].


0 comments:
Post a Comment