Early Break Even 4/6/08

The Break Even numbers:

This week brings us the following wide releases:

Prom Night:

Horror/Thriller remake of an 80's classic. This latest horror offering has PG-13 working in it's favor, so I'm expecting toward the higher end of horror box office. The PTA on this one is achievable at 5,200 with the teen crowd to help out.

Street Kings:

This Gang-land Crime/Drama has Keanu Reeves in the lead role and a decent ensemble cast. The 5,400 PTA is achievable, but the R rating is going to hurt bringing in half of it's target Demo of teen males, so it's going to have to roll in to it's price with only the early 20-somethings.

Smart People:

Ellen Page, Dennis Quaid, Sarah Jessica Parker & Thomas Hayden Church headline this Rom/Com. Rumor is there's an incestuous undertone in the developing relationship of Page's & Church's characters, although Church's character is an adopted brother of Quaid's character. Who could possibly believe Quaid and Parker as a couple? I put this one in my "Who gives a shit" category. The PTA, in my opinion, is unachievable at 5,100.

That's all for now, tune in later this week for the comparables and further research.

Credits:

HSX