Weekend Estimates 11/20/2009

Another week short on time, I'll jump right in. Only covering Twilight Saga: New Moon.

Twilight is a juggernaut with the females, so don't under-estimate it's potential. On the other hand it has limited appeal with males, so let's not get crazy.

My initial thought, after looking at comparative movies, was about 90 million. Due to the number of theater sellouts for Thursday and Friday, I'm going to revise my number up a bit. If it's considered good enough by it's core audience we could see a boost from multiple viewings, but nothing record breaking.

Estimate: Right around the 100 Million mark. Seeing potential for up to about 115 million.

Credits:
HSX
Box Office Mojo